Trademarks and wine: the market positioning is not relevant

The EU General Court, with its 14 May 2013 decision in the case T-393/11, dismissed an appeal brought by an Italian high-quality wine producer who suffered the refusal of its Community trademark CA’MARINA on the basis of an earlier word Community trademark MARINA ALTA registered by a Spanish wine producer.

The court affirmed that, in order to assess the likelihood of confusion between the two signs, it should not be considered ‘a specific type of consumer within a larger category of goods, but the average consumer of that category’…

If you are registered and logged in to the site, click on the link below to read the rest of the NCTM briefing. If not, please register or sign in with your details below.

Sign in or Register to continue reading this article

Sign in


It's quick, easy and free!

It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.

Register now

Why register to The Lawyer


Industry insight

In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.


Market intelligence

Identify the major players and business opportunities within a particular region through our series of free, special reports.


Email newsletters

Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.

More relevant to you

To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.

Briefings from NCTM

View more briefings from NCTM

Analysis from The Lawyer


Via Agnello 12

Turnover (€m): 77.00
Jurisdiction: Italy