Trademark registrations: Cadbury’s imperial coat of purple under threat
Rivals have been given the go-ahead to cash in with replica purple branding, as prime Easter selling season arrives.
A long-running court battle between confectionery giants Cadbury and Nestlé has seen the UK Supreme Court throw out an appeal by Cadbury against an earlier judgment that refused to secure its unique colour purple as a trademark.
And despite this being a clash between two international confectionary titans, intellectual property lawyers say the lesson is one that small business would be well advised to learn…
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