Tips for affiliate marketing

By Katie Cooper

Affiliate marketing is the term given to marketing whereby a supplier puts adverts for its products or services on a third party’s website. Usually, if a sale results from that activity, the third party gets commission.

There are a variety of legal rules and codes of conduct that apply to advertising. Given that affiliate marketers often fall foul of these, the Advertising Standards Agency (ASA) and Committee of Advertising Practice (CAP) have produced some specific guidance in relation to affiliate marketing…

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