The Sky's the limit — the benefits of registering trademarks early

By Lorna Caddy

A company’s trading names, brand names and logos (and in some cases, the shape of the product itself) can all be protected as registered trade marks (subject to certain registrability rules).

Registration of a trade mark is not compulsory but it does give the rights holder a statutory monopoly for the use of that trade mark in relation to the goods or services for which it is registered. Marks can be registered for individual countries and/or it is possible to obtain a Community trade mark (CTM) for the whole of the European Union. 

Before launching a new branded product or service, a trader should carry out trade mark searches of the relevant registers in the territories in which it wants to use the trade mark. It is also advisable to conduct internet searches in order to spot (as far as possible) unregistered use of the proposed mark. Otherwise, there is a risk that the mark under consideration may infringe somebody else’s trade mark rights…

If you are registered and logged in to the site, click on the link below to read the rest of the Taylor Wessing briefing. If not, please register or sign in with your details below.

Sign in or Register to continue reading this article

Sign in


It's quick, easy and free!

It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.

Register now

Why register to The Lawyer


Industry insight

In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.


Market intelligence

Identify the major players and business opportunities within a particular region through our series of free, special reports.


Email newsletters

Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.

More relevant to you

To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.

Briefings from Taylor Wessing

View more briefings from Taylor Wessing

Analysis from The Lawyer

  • merger deal

    Corporate crunch time: who will triumph at The Lawyer Awards 2014?

    As the equity capital markets rocketed back into favour and global M&A saw at least a partial return to form, there have been some rich pickings for The Lawyer’s Corporate Team of the Year award shortlisted firms in 2014. 

  • singapore orchid

    Singapore: Cash course

    The city-state is working hard to become a global wealth management hub, and law firms are gearing up for a prosperous new world

View more analysis from The Lawyer


5 New Street Square

Turnover (£m): 241.20
No. of lawyers: 860 (UK 200)
Jurisdiction: UK
No. of offices: 6
No. of qualified lawyers: 73 (International 50)
No. of partners: 29