The Sky's the limit — the benefits of registering trademarks early
By Lorna Caddy
A company’s trading names, brand names and logos (and in some cases, the shape of the product itself) can all be protected as registered trade marks (subject to certain registrability rules).
Registration of a trade mark is not compulsory but it does give the rights holder a statutory monopoly for the use of that trade mark in relation to the goods or services for which it is registered. Marks can be registered for individual countries and/or it is possible to obtain a Community trade mark (CTM) for the whole of the European Union.
Before launching a new branded product or service, a trader should carry out trade mark searches of the relevant registers in the territories in which it wants to use the trade mark. It is also advisable to conduct internet searches in order to spot (as far as possible) unregistered use of the proposed mark. Otherwise, there is a risk that the mark under consideration may infringe somebody else’s trade mark rights…
If you are registered and logged in to the site, click on the link below to read the rest of the Taylor Wessing briefing. If not, please register or sign in with your details below.
News from Taylor Wessing
Briefings from Taylor Wessing
Compared with other topics that relate more to specific industries (for example investment access), the topic of forex control liberalisation is of a more generic nature.
New rules will apply to most businesses selling to consumers in the EU, including to those selling online from outside the EU, from no later than 13 June 2014.
Analysis from The Lawyer
The city-state is working hard to become a global wealth management hub, and law firms are gearing up for a prosperous new world
Financial disputes are starting to dominate the English courts as the long-awaited fallout from the downturn finally comes to town