Wragge Lawrence Graham & Co

UK 200 2013 position: 25

The Saucy Fish Co locks horns with Aldi in lookalike dispute

By Nick Smee

Wragge Lawrence Graham & Co’s brands team has prepared an analysis of the options available to brand owners in the fight against lookalikes and considers whether The Saucy Fish Co’s success suggests that no further changes are required.

So-called ‘copycat’ or ‘lookalike’ products are a familiar sight to consumers, but it is less common to see a brand owner openly taking legal action against a retailer over one of these products. However, that is precisely what The Saucy Fish Co has done in taking on Aldi.

The Saucy Fish Co, which features on this year’s list of Britain’s CoolBrands, launched High Court proceedings against the discount retailer, and Aldi consented to an interim injunction. This requires Aldi to remove the products from its shelves pending the final outcome of the proceedings, but The Saucy Fish Co must compensate Aldi for its losses if it defends the claim successfully…

Click on the link below to read the rest of the Wragge Lawrence Graham & Co briefing.

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