The new British front-of-pack label — developments

In June 2013, a new system of front-of-pack food labelling was introduced in the UK on a voluntary basis, using a combination of colour coding (traffic lights inspired) and nutritional information that is believed to be consumer friendly.

While major UK retailers, as well as a handful of major food manufacturers, signed up for the traffic light labelling, European trade organisations have shown deep concern about the developments. In particular, the pan-European food and beverage industry association, ‘FoodDrinkEurope’, backed by Italian and German food industry trade associations, declared that the UK’s classification is overly simplistic and does not take into account how different foods are combined in a diet context…

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