The jury rules on gambling advertising

With decision n. 25/2013 issued on 9 April 2013, the Advertising and Marketing Communication Self-Regulation Authority (the jury) took position on the interpretation of section 28 ter of the Self Regulation Code of Marketing Communication (CMC) relating to gaming and gambling advertisements.

Said provision is set to protect individuals from the adverse effects of non-responsible gambling. It provides that gambling commercials shall not encourage or otherwise invite the public to gamble as a way to solve psychological or financial problems. According to section 28 ter of the CMC, such ads shall also include a warning that gambling is illegal for under-age individuals.

In the case, the Review Board, which is the jury’s body acting for the protection of the general interests of consumers, claimed that the opponent’s commercial, also including statements such as ‘win up to €8m, withdraw them now’, was capable of improperly promoting gambling games…

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Jurisdiction: Italy