The great secret of power is never to will to do more than you can accomplish — the Lord Rennard matter
The Lord Rennard debacle reads like a case study on how a large organisation or company should not handle a reputational threat. Kate Macmillan, a lawyer and brand management expert with Collyer Bristow, outlines some of the advice the Liberal Democrat Party could have expected had it sought specialist advice at the outset of the scandal.
1. If serious allegations are made, put a small, competent, properly advised team in place to deal with them.
The Rennard matter started off in the hands of a committee — the party’s regional parties committee, which oversees disciplinary procedures under the English party membership rules. Given the scale of the reputational threat (as evidenced by the damage that has been caused), the matter should have been in the hands of Nick Clegg and the party leadership from the start…
If you are registered and logged in to the site, click on the link below to read the rest of the Collyer Bristow briefing. If not, please register or sign in with your details below.
Sign in or Register to continue reading this article
It's quick, easy and free!
It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.Register now
Why register to The Lawyer
In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.
Identify the major players and business opportunities within a particular region through our series of free, special reports.
Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.
More relevant to you
To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.
News from Collyer Bristow
News from The Lawyer
Briefings from Collyer Bristow
Once damaging personal information is in the public domain, it is hard to regain control of it.
Under new law owners of EU trade marks will be able to prevent counterfeit goods transiting through the EU.