The great secret of power is never to will to do more than you can accomplish — the Lord Rennard matter

The Lord Rennard debacle reads like a case study on how a large organisation or company should not handle a reputational threat. Kate Macmillan, a lawyer and brand management expert with Collyer Bristow, outlines some of the advice the Liberal Democrat Party could have expected had it sought specialist advice at the outset of the scandal.

1. If serious allegations are made, put a small, competent, properly advised team in place to deal with them.

The Rennard matter started off in the hands of a committee — the party’s regional parties committee, which oversees disciplinary procedures under the English party membership rules. Given the scale of the reputational threat (as evidenced by the damage that has been caused), the matter should have been in the hands of Nick Clegg and the party leadership from the start…

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