Technology acquisitions round-up — Facebook acquires LiveRail; Apple acquires Beats Electronics; and more
In January, in our article ‘Bolting on’ to remain an important part of social media growth in 2014, we analysed a growing trend for social-media giants to pursue bolt-on acquisitions, as they drive to become more and more integrated with people’s everyday lives. Below, we examine some further acquisitions ‘on trend’ with that prediction both in the social-media spectrum and also across the technology sector generally.
We set out below a choice pick of mergers and acquisitions from 2014 so far:
1. Facebook acquired LiveRail for an estimated $400m-$500m
LiveRail is an online video advertising company that helps online publishers and advertisers directly target seven billion video adverts to millions of internet users. This acquisition should see Facebook’s ad revenue soaring with the combined power of LiveRail’s targeting technology and Facebook’s collection of user data. From an outside perspective, the clear synergy with Facebook’s advertising and revenue model is hard to miss…
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