Social media sites — recent developments and potential risks (part one)
By Clare Brown
There can’t be many people who haven’t heard of Facebook. If you aren’t one of the 1.26 billion users worldwide, they are rarely out of the press. Even our language has assimilated Facebook-inspired changes in meaning; ‘to friend’ — to connect with another facebook user; or ‘to poke’ — to get the electronic attention of a friend.
A quick search for ‘Facebook’ in the last six months within the UK broadsheets alone finds nearly 3,000 hits. From the tabloids to the financial press, stories cover issues such as its recent 10-year anniversary, privacy and harassment, brand marketing/advertising revenue, last year’s stock market listing and recent acquisitions of other social media services.
The mobile messaging service, Whatsapp, is the latest technology company to join Facebook. Its acquisition cost a record-breaking £11.4bn. According to commentators, Facebook bought this service because mobile messaging is the fastest-growing area for customers and advertisers. The statistics explain the vast amount of money it has invested: 84 per cent of smartphone users access Facebook from their device and an 89 per cent increase in Facebook messaging in the 16–19 age range (between January and September 2013). The combination of Whatsapp user information and Facebook’s commercial partners means the potential for advertising revenue is vast…
Click on the link below to read the rest of the Collyer Bristow briefing.
Sign in or Register to continue reading this article
It's quick, easy and free!
It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.Register now
Why register to The Lawyer
In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.
Identify the major players and business opportunities within a particular region through our series of free, special reports.
Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.
More relevant to you
To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.
News from Collyer Bristow
News from The Lawyer
Briefings from Collyer Bristow
Arbitrations can be enforced under the New York Convention (the Convention) to which most of the world has contracted.
The landlords of the York and Albany in Parkway, Camden obtained judgment against the celebrity chef on his guarantee of his company’s liability for rent as tenant of the gastro pub/hotel premises.