Riding on the coattails of the Tour de France
It is not just cycling enthusiasts that are counting the days until the Tour de France rolls into Yorkshire this summer. Local retailers are eagerly anticipating the arrival of thousands of potential new customers and it is already common knowledge that hoteliers have upped their prices. However, businesses looking to cash in on the Tour need to be mindful of the lessons from the Olympics two years ago and bear in mind that the Tour’s intellectual property rights are likely to be zealously protected.
The name ‘Tour de France’ and the well-known logo are registered trademarks owned by the Societe du Tour de France. The use of these marks, or marks that are confusingly similar or that imply an association with the Tour without authorisation from the Amaury Sport Organisation (ASO) — the Tour’s organiser — and Welcome to Yorkshire may result in infringement proceedings. Enforcement action may include a claim for damages, injunctions or orders to deliver up infringing goods or materials…
If you are registered and logged in to the site, click on the link below to read the rest of the Walker Morris briefing. If not, please register or sign in with your details below.
Sign in or Register to continue reading this article
It's quick, easy and free!
It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.Register now
Why register to The Lawyer
In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.
Identify the major players and business opportunities within a particular region through our series of free, special reports.
Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.
More relevant to you
To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.
News from Walker Morris
News from The Lawyer
Analysis from The Lawyer
Which firms are cutting it in this era of slimline rosters, and who are the GC new brooms making clean sweeps? The Lawyer can reveal all
The law school war shows no signs of ending. But we have, perhaps, reached the end of the beginning.