Riding on the coattails of the Tour de France

It is not just cycling enthusiasts that are counting the days until the Tour de France rolls into Yorkshire this summer. Local retailers are eagerly anticipating the arrival of thousands of potential new customers and it is already common knowledge that hoteliers have upped their prices. However, businesses looking to cash in on the Tour need to be mindful of the lessons from the Olympics two years ago and bear in mind that the Tour’s intellectual property rights are likely to be zealously protected.

The name ‘Tour de France’ and the well-known logo are registered trademarks owned by the Societe du Tour de France. The use of these marks, or marks that are confusingly similar or that imply an association with the Tour without authorisation from the Amaury Sport Organisation (ASO) — the Tour’s organiser — and Welcome to Yorkshire may result in infringement proceedings. Enforcement action may include a claim for damages, injunctions or orders to deliver up infringing goods or materials…

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