Retail sector: outlook for the year ahead
By James Batham
Last year was a big year for innovation in retail. Many businesses exploited new technology to provide a more efficient and personalised service for consumers. Making retail bespoke to each consumer, by the development of smartphone apps, the creation of digital catalogues and adopting contactless payment technology, helped retailers focus on bringing the product to the consumer.
Growth in mobile and smartphone technology in particular resulted in consumer shopping dynamics changing — with ‘on-the-move’ sales hitting an all-time high…
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