Retail bonds — a new way to finance your business?
By Nick Fischl
Many food businesses have a passionate and loyal group of customers. Those customers may be willing to invest in those businesses by buying ‘retail’ bonds and hence become directly involved in financing the growth and development of the business while at the same time receiving a return on their investment.
For those businesses, retail bonds can present not only an attractive alternative or addition to bank finance but also a way to promote stronger links with customers and engender greater brand loyalty.
Retail bonds are separate from the far larger corporate bond market where corporate debt is traded and held largely by institutional investors…
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