Protect your best assets — trade fairs in Germany: opportunity and threat
An international trade fair is a key opportunity to reach a global audience and to showcase new products and services. But it also presents a significant opportunity for those who choose to ride on the back of your investments and infringe your rights to launch competing products and target the same audience.
As such, a trade fair is often a hotbed of infringement of patents, trademarks and design rights. As one of the world’s export champions and centres for trade fairs across many industries, it is no coincidence that Germany is well set up to deal quickly and effectively with infringements that do occur at trade fairs — provided that you are ready and able to act quickly to enforce your rights.
What steps can you take both before and during the trade fair to ensure that the threat of infringement of your intellectual property rights is minimised?…
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