Prize promotions across the world

Prize promotions are an effective and increasingly popular marketing tool used globally for attracting customers. The internet and various social media platforms make this an attractive, cost-efficient means of reaching a large, multi-jurisdictional customer base, but it is not without its legal challenges.

This handbook is designed to equip clients with a useful tool to assist with the management of the early development stages of a promotion and to bring to their attention as soon as possible potentially problematic issues. DLA Piper’s advisers are available to offer more detailed advice including in respect of jurisdictions not detailed here. A list of contacts is included…

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