PRC trademark law amendment: the practical implications for brand owners

By Horace Lam and Edward Chatterton

After four years and a number of revised drafts, the eagerly anticipated amendment to the existing PRC Trademark Law was finally passed on 30 August 2013 and will come into force on 1 May 2014.

This gives brand owners slightly less than a year to get to grips with the practical implications of the new law and to ensure they are ready to take advantage of the positive amendments and neutralise the risks posed by the more challenging amendments.

This update focuses on the amendments that are being made to the current PRC trademark that we believe will have the biggest practical impact on the way in which brand owners protect their brands in China…

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