Pan-European e-commerce compliance

A key challenge for any online content supplier branching out across Europe is to mitigate the risks arising from the myriad variations in local law. Rolling out the same terms across various EU countries may appear to be the easy answer, but this approach could expose the supplier to consumer claims in each region, enforcement action by local regulators and increased liability.

An important way for content suppliers to mitigate these risks is to ensure that robust, localised website terms (incorporating terms of supply) and privacy policy are made available to consumers on the website/via mobile app and that sufficient information is provided at appropriate points during the user journey. This article provides some ‘top tips’ on how to achieve this.

Making your terms of supply and privacy policy available in the local language is likely to be a local requirement, and even if not it makes commercial sense for you to ensure that your content purchasers understand them…

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