Online behavioural advertising: new ASA rules in force

On 4 February, a new set of online behavioural advertising (OBA) rules came into effect, aiming to secure transparency and control for web users. The new rules will be enforced by the ASA and supplement existing opt-in and transparency rules for cookies under the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 currently enforced by the ICO.

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Analysis from The Lawyer

  • Simon Callander

    Keeping in step with regulation

    The culture of compliance that pervaded regulation in the past is giving way to a fresh principles-based approach 

  • head1

    LPOver and out?

    The trend for unbundling legal work is advancing through the law firm ranks but there is still resistance in some quarters - namely in-house. We asked why

View more analysis from The Lawyer

Overview

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