Dentons

International Top 30 position: 4

Oh, Canada — commercial electronic messages

By Eddie Reich

While much of the country has been stricken with FIFA fever, those of us not following the World Cup — or Luis Suarez’s eating habits — may be more interested in Lebron James’s decision to opt out of his contract with the Miami Heat in advance of the 1 July deadline. While that does not necessarily mean he will be leaving Miami, there is plenty of speculation and lobbying about where he might end up next season. Certainly, Don Draper makes a compelling pitch for King James to return to Cleveland.

Lawyers may want to turn their attention to another important deadline on 1 July. Starting on that date, all commercial electronic messages (CEMs) sent from a computer in Canada or to an electronic address in Canada are regulated by legislation commonly known as Canada’s Anti-Spam Legislation (CASL). Unless an exception applies, the CASL provides that anyone — including a US-based lawyer — who sends a CEM to a recipient in Canada must have the recipient’s express and verifiable consent before sending the message and the message must comply with form and content requirements…

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