Pillsbury Winthrop Shaw Pittman

Market entry — United States

By Thomas M Shoesmith

This market entry brief covers some essential issues that companies should consider and be aware of as they prepare to enter the US market. The brief covers topics ranging from setting business objectives and types of entities to tax, securities law and more.

Entry into the US market starts with a clear statement of a client’s business objective. The best structure for a client, as well as the possible regulatory issues, depends on what the client wants to do. For example, establishing a sales office is relatively simple. In fact, it may not even be necessary to form a US legal entity, although doing so will simplify many issues, including tax and employment.

Establishing a research and development centre in the US is also relatively simple. The key issues will revolve around immigration, employment, intellectual property and, depending on the technology, national security implications…

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