Market entry: raising VC money in the US
By Tom Shoesmith
China is increasingly a centre of innovation, driven by entrepreneurs and their start-up companies. Those companies need funding. The largest pool of venture capital money, and still the world’s centre for innovation, is 6,000 miles away in Silicon Valley. Should your company reach out to Silicon Valley? If so, what do you need to know?
Not all money is the same. A good start-up should have no problem finding someone to invest money. It is much more challenging to find money that can add value beyond financing — validation, expertise, mentoring and introductions to further funding and to business partners.
There are deep pools of money around the world. However, nowhere outside of Silicon Valley are venture capitalists themselves more deeply immersed in the world of high technology and better connected to other financiers and to the users and accelerators of technology…
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