Managing your social media accounts
Imagine a situation where you have a small business that is planning a major event at a sports venue and needs to utilise a variety of social media channels to publicise the event and garner support for it. Such a business may engage a third party to assist it in managing its social media presence on Facebook and Twitter in order to maximise its ability to generate ticket sales and interest in the event.
Your small business turns over its passwords and username to the third party so that it can perform the agreed-upon services. Several months after the event and after payment for these services, the parties get into a fee dispute over unrelated services and the third party changes the username of the business to the third party’s name on Facebook, then changes the passwords for Facebook and other social media accounts. Your small business is effectively locked out of its social media accounts…
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