Lego equality wars — Jenkins v Legoland Windsor Park Ltd

The most shared story from the BBC News page on 6 August is titled ‘How did Lego become a gender battleground?’

The article focuses on the introduction of three new Lego figures — a palaeontologist, an astronomer and a chemist — with the twist that they are all female. Possibly a significant development in toy marketing that has faced criticism for being sexist, but could this also be good news from a HR perspective when we consider equal opportunities?

Stereotypes can be ingrained at an early age, and Lego is one of the biggest influences on children as they grow up. It might follow that this influence materialises years later when key decisions are made in relation to recruitment…

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