Italian Supreme Court: is Budweiser an appellation of origin?

With its decision no. 21023 dated 13 September 2013, the Italian Supreme Court reversed the second-instance ruling of the Court of Appeal of Rome, which declared, on request of Anheuser Busch (AB), the US company producing the ‘Budweiser’ beer, the invalidity of the Italian trademark ‘Budweiser’ registered by the Czech brewery Budejovjcky Budva (BB).

This case is only the last of a long dispute among BB and AB over the right to use the term Budweiser. This term represents both a beer trademark (‘Budweiser’) and the name of the place of origin of beer (Budweis is the German term that identifies the actual city of Budejovice)…

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Jurisdiction: Italy