Is the ‘right to be forgotten’ becoming a sure-fire way of being remembered?
By Jennie Sumpster and Sam Ahuja
While the idea of having unfavourable results removed from a search engine such as Google would seem a simple way to protect your reputation, it looks as if for some the ‘right to be forgotten’ may quickly become a sure-fire way of being remembered.
Over the last week, many would have seen the notice ‘some results may have been removed under data protection law in Europe’ appear at the bottom of Google’s search pages, indicating that Google has started to take action following the ruling of the Court of Justice of the European Union in May (although it is worth noting that this notice appears on the search results yielded by some who have not submitted such requests as well as those who have). However, this week, publishers such as the Guardian and Daily Mail are fighting back in the form of articles devoted to highlighting precisely where search results have been removed and even going so far as to provide fresh links to the offending content within their articles…
Click on the link below to read the rest of the Schillings briefing.
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Briefings from Schillings
The most indisputable finding in this report is that reputation is now seen as an essential part of a company’s corporate potency and, therefore, its corporate valuation.
The way a company protects its reputation will have a direct bearing on how City analysts and investors determine the value of the business and how they will treat its stock.
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