Internet-loving Nigerians slow to adopt web banking
By Bode Abifarin
With so many Nigerians happily surfing the net, why have local banks not converted more of these sophisticated web users into internet banking customers? That question is posed in the 2014 Nigeria Banking Industry Customer Satisfaction Survey, which may give bankers in many developing markets reason to reflect.
As KPMG in Nigeria observed in its eighth annual report on banking trends, Nigerians are fast adopters of web-enabled gadgets. They are also increasingly sophisticated banking customers, with rising expectations for speedy, efficient service and technology.
Ironically, however, the report also describes how some Nigerians happily text, chat and shop on smartphones while they stand in long queues to use ATMs and branches. This picture is reinforced by survey data that show eight in 10 Nigerian banking customers aged under 30 never use internet banking. Equally surprising, while 70 per cent of Nigerians use social media at least weekly for personal purposes, 71 per cent never interact with their bank by social media…
Click on the link below to read the rest of the KPMG briefing.
Sign in or Register to continue reading this article
It's quick, easy and free!
It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.Register now
Why register to The Lawyer
In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.
Identify the major players and business opportunities within a particular region through our series of free, special reports.
Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.
More relevant to you
To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.
News from KPMG
News from The Lawyer
Briefings from KPMG
A cyber attack could cost a business its investor backing, according to new figures.
82 per cent of organisations expect to begin to use – or increase their use of – analytics in the people function, but doubts remain about HR’s strategic value.