Intellectual property — a guide to protecting your assets
Different intellectual property rights protect different assets, each with their own rules on whether or not registration is required and how long the rights last. Below is an overview of these rights and a guide to some of the issues that companies should consider, preferably at an early stage when the assets themselves are being created or developed.
Signs which are used in trade to distinguish a company’s products or services from those of other businesses. A company’s corporate or product brand may sometimes be its most valuable asset.
For example, the total value of Interbrand’s Top 10 Best Global Brands is estimated at over $400bn (£264bn). Usually, trade marks are words (such as Microsoft) or logos (such as the McDonald’s golden arches). Shapes (such as the shape of a Coca Cola bottle), colours (easyJet’s colour orange) and even sounds (MGM’s lion’s roar) can also be protected…
If you are registered and logged in to the site, click on the link below to read the rest of the Nabarro briefing. If not, please register or sign in with your details below.
Sign in or Register to continue reading this article
It's quick, easy and free!
It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.Register now
Why register to The Lawyer
In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.
Identify the major players and business opportunities within a particular region through our series of free, special reports.
Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.
More relevant to you
To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.
News from The Lawyer
Analysis from The Lawyer
Nabarro senior partner and self-confessed “IT geek” Graham Stedman is heralding a major set of investments in technology ahead of the firm’s move to 125 London Wall this year.
Clients are more willing to bring claims against professional service providers but the risk to defendants is not as dramatic as it might seem