Inertia over: how Twitter is now grasping the nettle

By Rhory Robertson

Before the Christmas break, Twitter indicated how it intends to tackle two of its main challenges in 2014, namely: trolls and the spread of false information. This article provides a brief summary of these strategies (one of which was disclosed by a leak) and comments on their effectiveness.

Internet trolls, surviving mainly on a hotbed of online forums, existed long before Twitter. Confined largely to gaming websites, these early trolls were restricted in whom they could attack. With the advent of social media, however, the list of potential victims has grown exponentially. The Twitter troll is now one of the most widely feared creatures on the web.

Part of the reason for this trepidation stems from increased media coverage, which has highlighted the severity of the abuse experienced by victims. A search for articles containing the terms ‘Twitter’ and ‘Troll’ on the MailOnline for 2013 — a publication that is usually a reliable barometer of all things social media — produces 331 results, an increase of almost 100 from 2012…

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