ICO publishes new guidance on direct marketing

Consent to receiving unsolicited electronic marketing communications must be ’extremely clear and precise’.

How to obtain valid consent has also come up recently in connection with direct marketing where the Information Commissioner oversees compliance with the Data Protection Act 1998 (DPA) and the Privacy and Electronic Communications Regulations (PECR).

The Information Commissioner’s Office (ICO) has published new guidance on direct marketing together with a direct marketing checklist and an ‘at a glance’ guide to the different rules that relate to automated marketing calls, electronic marketing communications (texts, emails and faxes) and mail…

If you are registered and logged in to the site, click on the link below to read the rest of the Taylor Wessing briefing. If not, please register or sign in with your details below.

Briefings from Taylor Wessing

View more briefings from Taylor Wessing

Analysis from The Lawyer

  • singapore orchid

    Singapore: Cash course

    The city-state is working hard to become a global wealth management hub, and law firms are gearing up for a prosperous new world

  • Money 317

    Crunch boom

    Financial disputes are starting to dominate the English courts as the long-awaited fallout from the downturn finally comes to town

View more analysis from The Lawyer

Overview

5 New Street Square
London
EC4A 3TW
UK
http://www.taylorwessing.com

Turnover (£m): 228.00
No. of Lawyers: 860
No. of Lawyers (Asia Pacific): 79
Offices (Asia Pacific): 3

Jobs