ICO publishes guidelines on direct marketing

By Tristan Mutimer

The Data Protection Act 1998 (DPA) is based on eight data protection principles. The DPA protects individuals’ personal data and places obligations on organisations to process that personal data fairly and safely.

The DPA applies to direct marketing by mail. The DPA defines direct marketing as ‘the communication [by whatever means] of any advertising or marketing material that is directed to particular individuals’.

The definition also applies to electronic marketing carried out under the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011…

If you are registered and logged in to the site, click on the link below to read the rest of the Goodman Derrick briefing. If not, please register or sign in with your details below. 

News from The Lawyer

Briefings from Goodman Derrick

View more briefings from Goodman Derrick

Analysis from The Lawyer

  • blur

    Careers: Meet the Transformers

    The lure of the law can kick in at any stage of life. We speak to four individuals who have made a radical switch to a legal career

  • sapling

    Profit on the margins

    You don’t have to be a big firm to innovate and thrive in a downturn, as our look at the lower half of the UK 200 shows. We pick 10 inspiring stories

View more analysis from The Lawyer


10 St Bride Street

Turnover (£m): 11.40
No. of Lawyers: 45