ICO publishes guidelines on direct marketing
By Tristan Mutimer
The Data Protection Act 1998 (DPA) is based on eight data protection principles. The DPA protects individuals’ personal data and places obligations on organisations to process that personal data fairly and safely.
The DPA applies to direct marketing by mail. The DPA defines direct marketing as ‘the communication [by whatever means] of any advertising or marketing material that is directed to particular individuals’.
The definition also applies to electronic marketing carried out under the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011…
If you are registered and logged in to the site, click on the link below to read the rest of the Goodman Derrick briefing. If not, please register or sign in with your details below.
Sign in or Register to continue reading this article
It's quick, easy and free!
It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.Register now
Why register to The Lawyer
In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.
Identify the major players and business opportunities within a particular region through our series of free, special reports.
Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.
More relevant to you
To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.
News from Goodman Derrick
Briefings from Goodman Derrick
Tories plan to raise the IHT threshold to £1m for married couples and civil partners.
Following the introduction of the Enterprise and Regulatory Reform Act 2013, the rules on whistleblowing require disclosures made on or after 25 June 2013 to be in the public interest.
Analysis from The Lawyer
Active financial management is vital, but with firms looking more closely at the process of debt and fee collection, the personal touch still counts
The lure of the law can kick in at any stage of life. We speak to four individuals who have made a radical switch to a legal career