Hyperbolic advertising: the jury says yes to perfect clean

In the case Reckitt Benckiser Italia v Henkel Italia, the Advertising and Marketing Communication Self-Regulation Authority ruled on 25 February 2013 that the expressions that emphasise the excellence of cleaning products are not in breach of the Code of Marketing Communication Self-Regulation, being considered hyperbolic.

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Via Agnello 12

Turnover (€m): 77.00
Jurisdiction: Italy