Hospitality and Leisure — franchising and industry innovation
In previous years, this publication has given an insight into the asset light strategies of global hotel operators, an overview of some of the trends in hotel franchising and a brief appreciation of the issues affecting hotel franchising. This year, DLA Piper has retained some of the ‘quick to view’ educational references and the focus on technology inter-operability issues within hotel franchising as well as looking at the current economic environment.
Looking back at 2013, the by-word seems to have been ‘momentum’. In general terms, the momentum gained in 2013 has created a positive outlook and a favourable transaction climate for 2014 across the globe. There will always be regional variances; however, we are now seeing transactions coming to the market that in the recent past may not have been conceivable. Looking forwards, the challenge for hoteliers is still the need to build, manage and differentiate their brands across all market segments and territories and in doing so to understand what customers are looking for to gain the all-important brand loyalty.
The power of brands (and thus the draw of franchising) remains a key influence on the hotel sector and, while there are numerous challenges facing global hotel operators, these operators remain best placed to face those challenges. As we are all becoming increasingly aware, the volume and richness of data and information now available to consumers (and to the operators themselves) is huge. Traditional media (such as print) is no longer important, digital platforms such as Expedia and Google Hotel Finder are where the action is at. Add to this consumers’ requirement for mobile bookings and the rise and rise of social media platforms disseminating information (‘likes’; ‘dislikes’ and twiterrati followers), it is easy to come to the conclusion that innovation will be the focus for the hotel industry in the coming years…
Click on the link below to read the rest of the DLA Piper briefing.
Sign in or Register to continue reading this article
It's quick, easy and free!
It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.Register now
Why register to The Lawyer
In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.
Identify the major players and business opportunities within a particular region through our series of free, special reports.
Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.
More relevant to you
To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.
News from DLA Piper
News from The Lawyer
Briefings from DLA Piper
Health Alert — Julia Clare v Australian Community Pharmacy Authority; Dr Reid v Medical Council of NSW; and more
DLA Piper has released the 22 December 2014 issue of its Health Alert, which focuses on judgments, legislation and reports in the health sector.
The European Court of Justice (CJEU) has handed down a landmark judgment concerning the patentability of stem cells in Europe.
Analysis from The Lawyer
Regulators are ramping up the pressure in the aftermath of recession, leaving firms to compete for compliance and restructuring work
Shearman & Sterling is making its presence felt in the City, squaring up to magic circle firms and looking to muscle in on key relationships. Private equity house Bridgepoint is one outfit that has had its head turned by the US firm.