Governing law — which to choose?
When targeting foreign European markets, prudent digital content providers should deal with the question of what happens if something goes wrong in their business relationships with foreign customers.
If there is no other way than bringing a lawsuit against a foreign customer, or if a foreign customer threats to sue, it is highly important to ensure beforehand that the level of uncertainty and costs associated with such a lawsuit is minimised.
There are various factors that may play a role here; in this article, however, we focus on the issue of which law to choose to govern contractual relationships with customers…
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