General Court on whether advertising claims can be registered as trademarks
The General Court, in its decision of 25 March 2014, case T-291/12, made a statement on the ability of an advertising slogan to be registered as a trademark.
With its judgment, the General Court confirmed the Office for Harmonisation in the Internal Market (OHIM) decision, which, on the basis of article 7(1)(b) of Regulation (EC) No. 207/2009 on Community trademarks (CTMR), denied the registration as Community trademark of the sign ‘Passion to Perform’ requested by Deutsche Bank AG…
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…in the interests of a company.
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