General Court on whether advertising claims can be registered as trademarks

The General Court, in its decision of 25 March 2014, case T-291/12, made a statement on the ability of an advertising slogan to be registered as a trademark.

With its judgment, the General Court confirmed the Office for Harmonisation in the Internal Market (OHIM) decision, which, on the basis of article 7(1)(b) of Regulation (EC) No. 207/2009 on Community trademarks (CTMR), denied the registration as Community trademark of the sign ‘Passion to Perform’ requested by Deutsche Bank AG…

Click on the link below to read the rest of the NCTM briefing. 

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Via Agnello 12

Turnover (€m): 77.00
Jurisdiction: Italy