Shepherd and Wedderburn

FIFA’s trademark tactics for Brazil

FIFA has deployed aggressive trademark tactics for the 2014 World Cup. The team sheet shows a few too many players, some of whom start on a yellow card, but with creative flare throughout its attacking formation the match in Brazil promises plenty of goals.

FIFA’s World Cup intellectual property manual offers guidelines and information to the public in respect of its diverse starting line-up.

The spectacular scale of the FIFA World Cup makes brand protection challenging, but essential to preserve the integrity of the competition. FIFA are aware of the need to protect their intellectual property rights for this reason…

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