Connected health: capturing digital opportunites
At the start of 2014, Neelie Kroes, head of the European Commission’s digital agenda, remarked that ‘virtually every business is a digital business now’.
Her comment has been echoed by many market participants who have predicted that we are seeing the first wave of large traditional companies leveraging digital platforms and tools to drive growth and innovation. These companies are backed by deep resources, and have enormous scale and process discipline. They are making a push to transform themselves from followers to leaders in digital — from the ‘disrupted’ to the ‘disrupters’. The healthcare industry will be transformed by the emergence of digital technologies.
The model for healthcare delivery has historically been ‘high touch’ and focused on those who could pay — patients have involvement with medical experts who often deliver services within silos of care. Payment models in healthcare have frequently offered little financial incentives for healthcare providers to improve performance, and information that might lead to such improvements has not been shared…
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