Choosing the right trademark for your digital products

By Chris Benson

Trademarks are extremely valuable forms of legal protection as they can be used to prevent third parties using identical or similar marks. They can also last forever if they continue to be used. However it is important that businesses choose the right trademarks as the wrong trade mark can give little if any protection. 

A trademark means ‘any sign… capable of distinguishing goods or services of one undertaking from those of other undertakings’. As a general rule, words may not be registered if they are descriptive of the goods or services in relation to which they are used or if they are generic. No one business is entitled to monopolise a general descriptive word by registering that word which would prevent other businesses using the same descriptive word.

However businesses may want to use marks which describe the goods or services they provide. These are the marks which are most difficult to register. The more a mark is distinctive, the easier it is to register and the easier it is to prevent third parties using it. On the other hand, the more descriptive it is, the harder to register and the harder to stop third parties using…

If you are registered and logged in to the site, click on the link below to read the rest of the Taylor Wessing briefing. If not, please register or sign in with your details below.

Briefings from Taylor Wessing

View more briefings from Taylor Wessing

Analysis from The Lawyer

  • merger deal

    Corporate crunch time: who will triumph at The Lawyer Awards 2014?

    As the equity capital markets rocketed back into favour and global M&A saw at least a partial return to form, there have been some rich pickings for The Lawyer’s Corporate Team of the Year award shortlisted firms in 2014. 

  • singapore orchid

    Singapore: Cash course

    The city-state is working hard to become a global wealth management hub, and law firms are gearing up for a prosperous new world

View more analysis from The Lawyer

Overview

5 New Street Square
London
EC4A 3TW
UK
http://www.taylorwessing.com

Turnover (£m): 228.00
No. of lawyers: 860
Jurisdiction: UK
No. of offices: 4
No. of qualified lawyers: 67 (International 50)

Jobs