Brands Update — March 2014: KNUD saves Germany’s most famous polar bear Knut and the Berlin Zoo

Knut was a polar bear born in December 2006 in captivity at the Berlin Zoo. Rejected by his mother at birth, he was raised by zookeepers and was the first polar bear cub to survive past infancy at the Berlin Zoo in more than 30 years. Knut very soon became a tourist attraction and an enormous commercial success. In 2007, Knut earned the Berlin Zoo nearly €5m (£4.2m) thanks to an increase in visitors and an array of merchandise products. (Not surprisingly, a number of trademark applications including ‘Knut’ and/or ‘the polar bear’ in various combinations have been filed in 2007 in the German as well as the Community trademark register.) The zoo had been comparatively late with the registration of its KNUT marks — presumably because the zoo did not foresee the immense profitable potential of the attention surrounding Knut…

Click on the link below to read the rest of the Taylor Wessing briefing.

Briefings from Taylor Wessing

View more briefings from Taylor Wessing

Analysis from The Lawyer

  • merger deal

    Corporate crunch time: who will triumph at The Lawyer Awards 2014?

    As the equity capital markets rocketed back into favour and global M&A saw at least a partial return to form, there have been some rich pickings for The Lawyer’s Corporate Team of the Year award shortlisted firms in 2014. 

  • singapore orchid

    Singapore: Cash course

    The city-state is working hard to become a global wealth management hub, and law firms are gearing up for a prosperous new world

View more analysis from The Lawyer


5 New Street Square

Turnover (£m): 228.00
No. of lawyers: 860
Jurisdiction: UK
No. of offices: 4
No. of qualified lawyers: 67 (International 50)