Brands Update: does every little help?

The UK Intellectual Property Office (IPO) has rejected Tesco’s stylised mark for the word CLUBCARD covering a range of goods and services, including loyalty cards.

Despite the mark being used since 1995, 16 million users of Tesco’s loyalty scheme and considerable turnover figures, the hearing officer found the mark to be devoid of any distinctive character. Use alone does not equal distinctiveness, even if the use is substantial. Marks devoid of distinctive character are incapable of fulfilling a trademark’s essential function — to act as a badge of origin…

If you are registered and logged in to the site, click on the link below to read the rest of the Taylor Wessing briefing. If not, please register or sign in with your details below.   

Briefings from Taylor Wessing

View more briefings from Taylor Wessing

Analysis from The Lawyer

  • merger deal

    Corporate crunch time: who will triumph at The Lawyer Awards 2014?

    As the equity capital markets rocketed back into favour and global M&A saw at least a partial return to form, there have been some rich pickings for The Lawyer’s Corporate Team of the Year award shortlisted firms in 2014. 

  • singapore orchid

    Singapore: Cash course

    The city-state is working hard to become a global wealth management hub, and law firms are gearing up for a prosperous new world

View more analysis from The Lawyer


5 New Street Square

Turnover (£m): 228.00
No. of lawyers: 860
Jurisdiction: UK
No. of offices: 4
No. of qualified lawyers: 67 (International 50)