Brands Update — April 2014: getting to the meat of the matter (and the game and poultry)

Iceland Foods applied to register in the UK the trademark ICELAND (both figurative and word marks) for fish, meat, game and poultry. The Intellectual Property Office (IPO) has affirmed that trademarks indicating geographical origin are not registrable including where goods and services are capable of having (but do not presently have) an association with a geographical location in the minds of the public.

The mark ICELAND for fish, meat, poultry and game was opposed by several interested bodies, including the Icelandic government and a number of Icelandic trade organisations. Iceland Foods did not appeal in respect the dismissal at first instance of their application in respect of fish, for which the country Iceland was held to have a strong reputation in the UK…

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