ASA revises its complaints-handling procedures
By John Wilks, Rebecca Kay and Iris Mo
The Advertising Standards Authority (ASA) has recently published revised procedures for its handling of complaints regarding broadcast and non-broadcast advertisements in the UK. The changes are intended to increase transparency, consistency and accountability of complaints processing.
While largely procedural, the changes represent a welcome improvement to the ASA processes. In particular, simplification of the factors relevant to requesting an informal investigation, greater certainty of deadlines, and the rules around vexatious complaints, will be welcomed by marketers.
The main procedural changes, and the practical impact on marketers and complainants, are as follows…
Click on the link below to read the rest of the DLA Piper briefing.
Sign in or Register to continue reading this article
It's quick, easy and free!
It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.Register now
Why register to The Lawyer
In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.
Identify the major players and business opportunities within a particular region through our series of free, special reports.
Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.
More relevant to you
To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.
News from DLA Piper
News from The Lawyer
Briefings from DLA Piper
Focus: loans to enterprises by insurance companies — amendments to Regulation 36/2011 approved by IVASS
Law Decree no. 91 of 2014 has added a new provision to paragraph 2 of article 114 of Legislative Decree no. 385 of 1 September 1993.
The Sentencing Council has just opened a consultation on proposed draft guidelines for the sentencing of food safety and food hygiene offences.
Analysis from The Lawyer
Regulators are ramping up the pressure in the aftermath of recession, leaving firms to compete for compliance and restructuring work
Shearman & Sterling is making its presence felt in the City, squaring up to magic circle firms and looking to muscle in on key relationships. Private equity house Bridgepoint is one outfit that has had its head turned by the US firm.