As seen in court: trademark success for Asos

These are good times for UK online fashion retailer Asos. It recently announced a 47 per cent increase in sales and its share price has more than doubled this year. Asos can now add its defence of a trademark infringement and passing-off action in the English High Court to its list of recent successes.

The claim against Asos was brought by Assos, which produces a range of clothing for cyclists. Assos alleged that Asos’s use of ‘ASOS’ infringed its community trademark (CTM) for ‘ASSOS’…

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