Are you collecting the right marketing consents?

By Aisling Duffy

Well-known chain store John Lewis has been ordered to pay damages to an individual who received marketing emails without having consented to receiving them.

This case, which is likely to make many organisations reconsider whether or not the consents they have obtained are adequate, highlights the adverse implications that failing to market in accordance with the law, can have on any business.

The use of personal data for marketing campaigns is governed by the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR)…

Click on the link below to read the rest of the Shoosmiths briefing.

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Briefings from Shoosmiths

View more briefings from Shoosmiths

Analysis from The Lawyer

  • Hester: declined bonus worth almost £1m

    Pay checks

    Compliance and corporate governance codes for large financial institutions will undoubtedly include provisions to regulate high pay in the future

  • high street 150

    Focus: Alternative business structures - Law and new order

    There’s more to the ABS model than attracting the man in the street and procuring external investment. Partners at the big corporate firms, take note…

Overview

2 Colmore Square
38 Colmore Circus Queensway
Birmingham
B4 6BJ
UK
http://www.shoosmiths.co.uk

Turnover (£m): 92.98
No. of lawyers: 393