Are you collecting the right marketing consents?

By Aisling Duffy

Well-known chain store John Lewis has been ordered to pay damages to an individual who received marketing emails without having consented to receiving them.

This case, which is likely to make many organisations reconsider whether or not the consents they have obtained are adequate, highlights the adverse implications that failing to market in accordance with the law, can have on any business.

The use of personal data for marketing campaigns is governed by the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR)…

Click on the link below to read the rest of the Shoosmiths briefing.

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Overview

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