Advertising dispute between Henkel and Procter & Gamble goes on
With decision number 89 of 14 November 2013, the Advertising and Marketing Communication Self-Regulation Authority (the Jury) ruled again on a misleading advertising dispute between Henkel and Procter & Gamble, respectively producers of detergents named Dixan and Dash.
The dispute started after Procter & Gamble launched an advertising campaign where it was stated that ‘a cup of Dash removes stains as much as a cup and a half of the product of the main competitor’. The Italian Competition Authority (ICA), with decision number 24522 of 18 September 2013, upheld Henkel’s request and ruled that the diffusion of the Dash advertisement amounts to an unfair commercial practice. ICA consequently banned the advertisement and condemned Procter & Gamble to a €100,000 (£83,000) fine.
Afterwards, Henkel launched a new advertising campaign aimed to inform the public of ICA’s decision against Procter & Gamble’s unfair advertising…
If you are registered and logged in to the site, click on the link below to read the rest of the NCTM briefing. If not, please register or sign in with your details below.
Sign in or Register to continue reading this article
It's quick, easy and free!
It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.Register now
Why register to The Lawyer
In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.
Identify the major players and business opportunities within a particular region through our series of free, special reports.
Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.
More relevant to you
To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.
News from NCTM
News from The Lawyer
Briefings from NCTM
Up to €4.9bn available
Also: EU’s 2016 Work Programme reflects Juncker mantra to limit the amount of legislation; and more
Analysis from The Lawyer
Being sent to London on secondment is a prized opportunity for associates in European firms