Brands Update: Colgate isn’t so SONIC powered — General Court dismisses appeal

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In August 2007, Colgate applied for a Community trademark for the word mark 360° SONIC ENERGY covering toothbrushes.

Dm drogerie markt opposed the application on the basis of its earlier International Registration for the word mark SONIC POWER (designating the Czech Republic, Italy, Hungary, Austria, Slovenia and Slovakia) covering goods including toothbrushes, electronic toothbrushes, water apparatus for cleaning teeth and gums, dental floss and toothpicks…

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