The Lawyer Asia Pacific 150 is the only research report to provide a ranking of the top 100 independent local firms and top 50 global firms in the region. The report offers critical review of some of the fastest growing firms and their strategies, a country-by-country guide to leading legal advisers and legal services market trends, plus exclusive insight into the current business development opportunities in the Asia Pacific. Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
It is unfortunate that Sean Brierley (City Column, 11 January) has misrepresented the contribution that marketing provides to legal and other professional firms. He assumes that "marketing" and "branding" are virtually synonymous, which they are not, and goes on to portray marketing people as brand obsessive and akin to ad people, constantly chasing new business armed with pots of money for logo identity and promotions, unconcerned with client retention or development.
I know most marketing professionals spend a significant part of their time coaching and advising partners on client retention and development. Many marketing professionals and managing partners recognise that branding is encapsulated in a firm's culture, people, quality, consistency and differentiation, and not surface visual issues such as logo identity.
Tony Firth, practice development manager, Cartwrights