The Lawyer Global Litigation Top 50 report is the only ranking of international law firms by litigation and arbitration revenue and is essential reading for anyone seeking to benchmark their litigation and dispute resolution practices...
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
It is unfortunate that Sean Brierley (City Column, 11 January) has misrepresented the contribution that marketing provides to legal and other professional firms. He assumes that "marketing" and "branding" are virtually synonymous, which they are not, and goes on to portray marketing people as brand obsessive and akin to ad people, constantly chasing new business armed with pots of money for logo identity and promotions, unconcerned with client retention or development.
I know most marketing professionals spend a significant part of their time coaching and advising partners on client retention and development. Many marketing professionals and managing partners recognise that branding is encapsulated in a firm's culture, people, quality, consistency and differentiation, and not surface visual issues such as logo identity.
Tony Firth, practice development manager, Cartwrights