Branding a sweet spot for law firms, research finds

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  • I could debate the t*ts off this one, but on what evidence have they got to suggest that Kit Kat has got smaller? If I was Kit Kat I'd be one the phone to Quinn Emmanuel, a firm whcih in my opinion would probably be a chocolate flavoured laxative.

    Also, how on god's earth is a crunchie bigger than it looks?

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  • The Lion Bar has got smaller, I am sure of that - bit like Slaughter & May, which, I think could be the Lion Bar of the top 100.

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  • Anonymous | 14-Sep-2012 11:42 am

    FFS, have some joy in your life. It is a bit fun. If you were a chocolate bar, you would be a Penguin - that is, bloody awful!

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  • Slaughter and May; ferrero roche. You've got to have system, haven't you?

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  • At last - law firms with soft, chewy centres. TGFI!

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  • If Dickinson Dees were a chocolate bar, which one would it be? I only ask as this may be a key factor in their ongoing merger talks with Bond Pearce, which I understand is a bag of Cadbury's Animal Crackers.

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  • BTW - does the reporrt identify which firm is Cadbuury's Whole Nut?

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  • There must be tens of firms in the City relieved not to have been likened to Cadbury's products -- formerly much-loved British names, but taken over a faceless US giant that made lots of promises about not laying off half the staff before duly laying off half the staff.

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  • Which of the American firms is Hersheys ... ie. I am sure they love them over the pond, but we find them tasteless and insufferable?

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  • The bar would be stale old toffies. Tough to get around, dependable, some sweet, some tough, some a bit crusty.

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  • There's a pun in here somewhere about the Bar, chocolate bars etc, but i just cant bring myself to do it. Perhaps someone will.

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  • The biggest joke here is the brand agency's misguided belief that this is going to make law firms take brand value more seriously. Thanks for setting us all back ten years, guys.

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  • No Smarties among these law firms then ...

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  • Im glad that they said this was light hearted, branding is important but ive never read such utter rubbish. Do these people get paid for producing this?

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  • Dickie Dees would be a Freddo

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  • I guess Halliwells would have been a Flake.

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  • all firms are the same, law students base their opinions entirely on the niceness of the leaflets given out at law fairs and swanky websites. seriously, we do.

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  • what, nobody wants to be a Lindt or a Guy Odin? Just shows that lawyers lead a cloistered existence.

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