Berwin Leighton Paisner CMS Cameron McKenna DAC Beachcroft Eversheds Farrer & Co Holman Fenwick Willan Ince & Co Olswang Slaughter and May Branding a sweet spot for law firms, research finds By Sam Chadderton 14 September 2012 11:21 17 December 2015 12:27 Sign in or register to continue reading. It's FREE Sign in Email Password Keep me logged in Forgot your password? Not registered? It's FREE! Register now Register with The Lawyer Anonymous 14 September 2012 at 11:42 I could debate the tits off this one, but on what evidence have they got to suggest that Kit Kat has got smaller? If I was Kit Kat I’d be one the phone to Quinn Emmanuel, a firm whcih in my opinion would probably be a chocolate flavoured laxative. Also, how on god’s earth is a crunchie bigger than it looks? Reply Link Anonymous 14 September 2012 at 12:00 The Lion Bar has got smaller, I am sure of that – bit like Slaughter & May, which, I think could be the Lion Bar of the top 100. Reply Link Anonymous 14 September 2012 at 12:03 Anonymous | 14-Sep-2012 11:42 am FFS, have some joy in your life. It is a bit fun. If you were a chocolate bar, you would be a Penguin – that is, bloody awful! Reply Link jon 14 September 2012 at 12:15 Slaughter and May; ferrero roche. You’ve got to have system, haven’t you? Reply Link Richard Perkoff 14 September 2012 at 12:32 At last – law firms with soft, chewy centres. TGFI! Reply Link Mr Kipling 14 September 2012 at 12:34 If Dickinson Dees were a chocolate bar, which one would it be? I only ask as this may be a key factor in their ongoing merger talks with Bond Pearce, which I understand is a bag of Cadbury’s Animal Crackers. Reply Link Anonymous 14 September 2012 at 12:40 BTW – does the reporrt identify which firm is Cadbuury’s Whole Nut? Reply Link Christopher Kat 14 September 2012 at 12:42 There must be tens of firms in the City relieved not to have been likened to Cadbury’s products — formerly much-loved British names, but taken over a faceless US giant that made lots of promises about not laying off half the staff before duly laying off half the staff. Reply Link Anonymous 14 September 2012 at 12:45 Which of the American firms is Hersheys … ie. I am sure they love them over the pond, but we find them tasteless and insufferable? Reply Link Anonymous 14 September 2012 at 13:30 The bar would be stale old toffies. Tough to get around, dependable, some sweet, some tough, some a bit crusty. Reply Link Anonymous 14 September 2012 at 13:44 There’s a pun in here somewhere about the Bar, chocolate bars etc, but i just cant bring myself to do it. Perhaps someone will. Reply Link Anonymous 14 September 2012 at 13:57 The biggest joke here is the brand agency’s misguided belief that this is going to make law firms take brand value more seriously. Thanks for setting us all back ten years, guys. Reply Link Anonymous 14 September 2012 at 14:12 No Smarties among these law firms then … Reply Link Anonymous 14 September 2012 at 14:16 Im glad that they said this was light hearted, branding is important but ive never read such utter rubbish. Do these people get paid for producing this? Reply Link Anonymous 14 September 2012 at 14:20 Dickie Dees would be a Freddo Reply Link Anonymous 14 September 2012 at 15:27 I guess Halliwells would have been a Flake. Reply Link Anonymous 14 September 2012 at 18:44 all firms are the same, law students base their opinions entirely on the niceness of the leaflets given out at law fairs and swanky websites. seriously, we do. Reply Link Jami 20 September 2012 at 12:54 what, nobody wants to be a Lindt or a Guy Odin? Just shows that lawyers lead a cloistered existence. Reply Link Name Email Cancel reply Threaded commenting powered by interconnect/it code.