The Lawyer Asia Pacific 150 is the only research report to provide a ranking of the top 100 independent local firms and top 50 global firms in the region. The report offers critical review of some of the fastest growing firms and their strategies, a country-by-country guide to leading legal advisers and legal services market trends, plus exclusive insight into the current business development opportunities in the Asia Pacific. Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
Branding poses law firms difficulties. They must strike the balance between something inane but not evil, professional but not boring.
Tulkinghorn understands that Addleshaw Goddard might be having a few problems with that balance. One of his moles was curious to hear that the firm wants its external branding to be in tune with whichever particular client it is advising.
For example, while working with aggressively expansive hotel client Travelodge, the lawyers adopt a “down to earth” approach, eschewing the normal airs and graces of a private practice law firm.
So it’s a good job that Stringfellows isn’t a name on its corporate roster. Addleshaws’ lawyers would be forced to turn up covered in baby oil and pole dance around the