Brand management

Building a law firm brand is a complex business. It involves everything from culture, client service, operational efficiency, ethical values – and then communicating that whole package to the outside world. As our recent analysis shows, tailoring that message to Generation Y, firms’ future trainees, presents even more challenges.

Recruiting Generation Y

Skadden retains top spot for branding attraction in crowded US market

From Cobbetts to Cosmopolitans: law firms are ‘like cocktails’, claims brand research

Magic circle firms lose ground in brand rankings to Norton Rose Fulbright and DLA Piper

KWM, Bakers and HSF have strongest brands in Asia, research finds